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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest [industry](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) show in Las Vegas luxury jets are luring purchasers with their smooth silhouettes, luxurious cabins - and progressively, their usage of alternative fuels.<br> |
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<br>[Fuel producers](https://forest500.org/rankings/companies/mission-newenergy-limited) and jetmakers are keen to display unique types of air travel fuel deemed less damaging to the environment, from used [cooking oil](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) to the definitely less attractive meat waste.<br> |
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<br>Business jet operators, like airline companies, have actually acquiesced environmental pressure on air travel and committed to halving carbon emissions by 2050 [compared](https://pitchbook.com/profiles/company/51278-86) with 2005.<br> |
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<br>Their hope is that adopting renewable fuel to curb emissions could make company jets more attractive to ecologically mindful purchasers - particularly corporations facing concerns over sustainability from investors or green project groups.<br> |
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<br>The availability of less contaminating personal jets could also spare the rich and famous the negative publicity experienced by Britain's Prince Harry and his other half Meghan over a current personal jet trip to southern France.<br> |
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<br>Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br> |
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<br>The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel [blends expected](https://pitchbook.com/profiles/company/51278-86) to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of overall yearly carbon emissions worldwide, however can release, usually, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter company Victor.<br> |
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<br>Prince Harry has actually protected his occasional usage of [personal](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) jets to ensure his family's security, and has said that on the uncommon celebrations he does not fly commercially he offsets his [emissions](https://forest500.org/rankings/companies/mission-newenergy-limited).<br> |
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<br>But planemakers say [occurrences](https://www.businessnews.com.au/Company/Mission-NewEnergy) such as the furore over his itinerary have included fresh obstacles for an [industry](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) already striving to validate its contribution to cutting corporate costs.<br> |
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<br>"Incidents of flight shaming including making use of private jets are unfortunate when you consider that our industry has provided fuel effectiveness improvements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks [fuel usage](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) will assist the market make inroads with corporations and rich purchasers. According to market information, billionaires only have a 19% business jet [ownership rate](https://www.businessnews.com.au/Company/Mission-NewEnergy).<br> |
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<br>But even an image makeover - with jets [sporting sticker](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) labels like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for visiting airplanes - is not likely to satisfy all critics at the Oct 22-24 high-end jet event.<br> |
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<br>Environmentalists and some analysts stay skeptical that biojetfuels, normally mixed 50-50 with kerosene, will make a significant impact on public understandings about [high-end](https://www.crunchbase.com/organization/mission-newenergy) travel.<br> |
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<br>"No quantity of [jatropha curcas](https://www.zoominfo.com/c/mission-newenergy/346542889) or Brazil-nut fuel can make company jets look eco-friendly," stated air travel expert Richard Aboulafia.<br> |
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<br>Demand from service jet operators for [sustainable fuels](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) now far surpasses supply and their interest could drive future production, Sherbacow said.<br> |
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<br>World Energy, which [produces](https://pitchbook.com/profiles/company/51278-86) 40 million gallons of [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at its California plant, could broaden production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter business and consultants are likewise seeing more interest from customers who want to buy carbon [credits](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) to offset emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization study his company just recently completed for a [Fortune](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) 500 [business](https://www.pinterest.com.au/missionnewenergy/).<br> |
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<br>"At the end of the day, I think that cost, expense per hour, variety, speed and performance, that's still the (sales) motorist. But I think individuals are becoming more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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