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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas luxury jets are tempting buyers with their smooth shapes, luxurious cabins - and progressively, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are keen to showcase novel forms of air travel fuel deemed less harmful to the environment, from used cooking oil to the noticeably less [attractive meat](https://pitchbook.com/profiles/company/51278-86) waste.<br> |
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<br>[Business jet](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) operators, like airlines, have actually bowed to environmental pressure on air travel and committed to cutting in half carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that embracing eco-friendly fuel to curb emissions might make business jets more attractive to environmentally mindful purchasers - specifically corporations facing [concerns](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) over sustainability from investors or green project groups.<br> |
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<br>The schedule of less polluting personal jets could also spare the abundant and well-known the unfavorable promotion experienced by Britain's Prince Harry and his other half Meghan over a recent [private jet](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) trip to southern France.<br> |
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<br>Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The latest [waste-based fuels](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) [consist](https://www.bloomberg.com/profile/company/MNELF:US) of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which [produces fuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) from meat waste utilized by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 airplane on display screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of total [yearly carbon](https://www.pinterest.com.au/missionnewenergy/) [emissions](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) globally, but can discharge, on average, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter company Victor.<br> |
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<br>Prince Harry has protected his periodic usage of private jets to guarantee his household's safety, and has actually stated that on the unusual occasions he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say incidents such as the furore over his itinerary have actually added fresh difficulties for an industry already making every effort to validate its contribution to cutting business expenses.<br> |
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<br>"Incidents of flight shaming including the use of private jets are regrettable when you think about that our industry has actually delivered fuel performance improvements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel usage will assist the [industry](https://pitchbook.com/profiles/company/51278-86) make inroads with corporations and . According to market information, billionaires just have a 19% organization jet ownership rate.<br> |
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<br>But even an image [transformation -](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) with jets sporting stickers like "this aircraft flies on sustainable fuels" and organisers adding alternative fuel pumps for checking out [planes -](https://www.crunchbase.com/organization/mission-newenergy) is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some analysts stay doubtful that biojetfuels, normally [blended](https://www.businessnews.com.au/Company/Mission-NewEnergy) 50-50 with kerosene, will make a significant impact on public perceptions about high-end travel.<br> |
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<br>"No quantity of [jatropha curcas](https://www.businessnews.com.au/Company/Mission-NewEnergy) or Brazil-nut fuel can make organization jets look eco-friendly," stated air travel expert Richard [Aboulafia](https://www.pinterest.com.au/missionnewenergy/).<br> |
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<br>Demand from service jet operators for [eco-friendly fuels](https://www.google.com/search?kgmid=/m/0cqd_rb) now far exceeds supply and their interest might drive future production, [Sherbacow](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.pinterest.com.au/missionnewenergy/) at its California plant, could broaden production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and experts are likewise seeing more interest from consumers who desire to buy carbon credits to offset emissions from their [flights](https://www.pinterest.com.au/missionnewenergy/).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage research study his company just recently finished for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that rate, cost per hour, range, speed and performance, that's still the (sales) driver. But I believe people are becoming more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by [Tim Hepher](https://pitchbook.com/profiles/company/51278-86) and Alexandra Hudson)<br> |
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